Alterna is one of the finest luxury hair care ranges in the world. With natural benefits of ingredients like Hemp Seed Oil with high protein and mineral content, Caviar Extract with its anti-ageing properties and White Truffle extract, a rich source of B vitamins, for healthier stronger hair.

Created especially for professional colourists and their clients, Pureology is a salon haircare brand unlike any other.

Cloud Nine products are an innovation in hair styling, offering flexibility – for undamaged hair and versatile styles.

Olaplex is a single active ingredient invented by Dr. Eric Pressly, PHD in materials, and Dr. Craig Hawker, PHD in Chemistry. This is their first invention in the beauty industry.

Easilocks has become a celebrity favourite and preferred choice of system for the current A-list in the UK and Ireland such as Rochelle Humes, Vanessa White and Binky Felstead to name just a few.

A global leader in hair care products and services, for professional results at home and in salon. Redken’s ground breaking products promote amazing creativity inspired by the spirit, energy and style on the streets of NYC.